OUR BRANDS

Wellness that Makes Sense.

Woman laying on green foam roller

At Gaiam, we’re all about embracing every part of our perfectly imperfect selves—especially when it comes to yoga. For more than 25 years, we’ve been a leader in developing yoga, fitness, and wellness products for the real you—from the newcomer in you to the expert in you.

People throwing medicine balls at wall

You have no more excuses when it comes to exercise—not with SPRI. We’re the top maker and distributor of rubberized resistance products. We’re also the key to a well-rounded workout, offering you everything from weights to balance trainers to mats and rollers. It’s resilient equipment for resilient routines.

Man pulling resistance band

Amazing things happen when you treat your body right. That’s why FILA wants to help you feel great - and look awesome. Together, let’s make fit happen.

New Balance. Fearlessly independent since 1906.

We've been independent since our beginning. During that time, we've developed performance products in our own unique way, without fearing what others might think. Today, we remain both fearless and independent as we continue our journey. We don't want to be another Nike or Adidas - in fact, we don't want to be like anyone else. If you feel the same, we've got more than just shoes for you.

IMPOSSIBLE IS NOTHING.

We believe that through sports we have the power to change lives. By striving to expand the limits of human possibilities, to include and unite all people in sports. And to create a more sustainable world.

Reebok is an American-inspired global brand with a deep heritage in fitness. In fact, our mission is to be the best fitness brand in the world. At Reebok, we know that greatness doesn't come from standing still. We have a long history of pushing boundaries.

Echelon Fitness is a new approach to fitness. Echelon knows its hard to find a workout that consistently fits your schedule, and home workout programs never seem to live up to their promises. Echelon Fitness has created a professional, studio quality fitness experience that you can do on your time, and in the comfort of your own home.

POPSUGAR, the popular lifestyle brand, has a new fitness line. Elevate your routine with versatile products in fun, bright colors. You'll never want to skip a workout when your fitness tools look this good!